Marketing : (Record no. 111327)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00503nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-ChCU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260128094656.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260128b bg ||||| |||| 00| 0 ben d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | BD-ChCU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 SUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Subhas C. Mehta and Keshav Prasad. |
| 9 (RLIN) | 19800 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | environment, concepts and cases. |
| Statement of responsibility, etc. | Subhash C. Mehta and Keshav Prasad. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi. |
| Name of publisher, distributor, etc. | Tata McGraw- Hill. |
| Date of publication, distribution, etc. | .. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 560p |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 19802 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Chittagong University Library | Chittagong University Library | Business and Social Science Reading Room | 01/28/2026 | Purchase | 658.8 SUM | 150103 | 01/28/2026 | C-1 | 01/28/2026 | Books | |||||
| Dewey Decimal Classification | Chittagong University Library | Chittagong University Library | Business and Social Science Reading Room | 01/28/2026 | Purchase | 658.8 SUM | 150104 | 01/28/2026 | C-2 | 01/28/2026 | Books |