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Marketing : environment, concepts and cases.

Subhas C. Mehta and Keshav Prasad.

Marketing : environment, concepts and cases. Subhash C. Mehta and Keshav Prasad. - New Delhi. Tata McGraw- Hill. .. - xv, 560p

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 SUM

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