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Creating Powerfull brands

Chenatonny, Leslie De. Mcdonald,Malcolm

Creating Powerfull brands Leslie De Chenatonny &Malcolm Mcdonald - 4th - London Routledge 2012. - 483p

Includes index

ISBN: 9781856178495

Subjects--Topical Terms:
product management, Marketing.

Dewey Class. No.: 658.827/C514c

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