| 000 | 01209cam a22003618i 4500 | ||
|---|---|---|---|
| 001 | 20950559 | ||
| 003 | BD-ChCU | ||
| 005 | 20240310121003.0 | ||
| 008 | 190426s2019 nyu b 001 0 eng | ||
| 010 | _a 2019019648 | ||
| 020 | _a9780135766590 (student edition) | ||
| 020 | _a9780135766576 (instructor review copy) | ||
| 020 | _a9780135766392 (loose leaf edition) | ||
| 040 |
_aDLC _beng _erda _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.K636 2019 |
| 082 | 0 | 0 |
_a658.8 K18 p _222 |
| 100 | 1 |
_aKotler, Philip, _eauthor. |
|
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Northwestern University, Gary Armstrong, University of North Carolina. |
| 250 | _aEighteenth edition. | ||
| 263 | _a1910 | ||
| 264 | 1 |
_aNew York, NY : _bPearson Education, _c[2019] |
|
| 300 | _apages cm | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aArmstrong, Gary _q(Gary M.), _eauthor. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _n0 |
||
| 999 |
_c103854 _d103854 |
||