TY - BOOK AU - Strauss,Judy AU - TI - E - Marketing. SN - 978 93 325 4894 7 U1 - 658.872/S912e PY - 0000///Pearson education. PY - 2016/// CY - Chennai. KW - E - Marketing N1 - Includes index(P470-480) and bibliography(P762-769) and glossary(P449-461). ER -