Strauss, Judy.   Frost, Raymond <br/><br/>
E - Marketing.  
Judy Strauss      
 - 7th ed.     
 - Chennai.   Pearson education.   2016 
 - 480pg  
<br/><br/>Includes index(P470-480) and bibliography(P762-769) and glossary(P449-461).  
<br/><br/><label>ISBN: </label>978 93 325 4894 7        
<br/><br/><label>Subjects--Topical Terms: </label><br/>E - Marketing  E - Marketing  
<br/><br/><label>Dewey Class. No.: </label>658.872/S912e