TY  - BOOK
AU  - Arens,William F, x
AU  - x
TI  - Contemporary advertising: x
SN  - 0072537728
U1  - 659.1/A681c 
PY  - 2004///
CY  - Boston
PB  - MCGraw-Hill
KW  - Advertising
N1  - Includes
ER  -