Arens, William F  x <br/><br/>
Contemporary advertising  x 

 - 9th ed 
 - Boston  MCGraw-Hill  2004 
 - xiii,684 
<br/><br/>Includes 
<br/><br/><label>ISBN: </label>0072537728 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Advertising 
<br/><br/><label>Dewey Class. No.: </label>659.1/A681c