TY  - BOOK
AU  - Perreault,William D, McCarthy, E. Jerome
AU  - x
TI  - Basic Marketing: A global managerial approach 14/C
SN  - x
U1  - D658.8/P455b 
PY  - 2002///
CY  - N.Delhi
PB  - Tata McGraw-Hill
KW  - Marketing
N1  - x
ER  -