TY  - BOOK
AU  - Kerin,Roger A---(et al)., x
AU  - x
TI  - Marketing: x
SN  - 0070620121
U1  - 658.8/M345 
PY  - 2006///
CY  - New Delhi
PB  - Tata Mc Graw-Hill
KW  - Marketing
N1  - Includes
ER  -