Sengupta, Subroto  x <br/><br/>
Brand Positioning :  strategies for competitive advantage 

 - 2nd 
 - New Delhi  Tata Mc Graw-Hill  2005 
 - xiv, 297 
<br/><br/>Includes 
<br/><br/><label>ISBN: </label>x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Advertising 
<br/><br/><label>Dewey Class. No.: </label>659.1/S474b