TY  - BOOK
AU  - Parry,Mark E., x
AU  - x
TI  - Stratigic Marketing Management: A means-end aproach
SN  - 0071372229
U1  - 658.802/P265s 
PY  - 2002///
CY  - New delhi.
PB  - Tata McGrow-Hill.
KW  - Marketing-Management
KW  - Management
N1  - Includes
ER  -