TY  - BOOK
AU  - Payne,Adrian, Lewis, Philip
AU  - Buckley,Adrian
TI  - The essence of services marketing: x
SN  - 8120309146
U1  - 658.8/P346e 
PY  - 2003///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Marketing
KW  - Management
N1  - x
ER  -