TY  - BOOK
AU  - Guioltinan,Joseph P., Paul, Gordon W.
AU  - x
TI  - Marketing management: Startehies and programs
SN  - 0070489297
U1  - 658.8/G962m 
PY  - 1988///
CY  - New York ; London
PB  - McGraw-Hill
KW  - Marketing management
N1  - Includes
ER  -