TY  - BOOK
AU  - Aaker,David,A, Batra,Rajeev/Myers John G
AU  - x
TI  - Advertising management: x
SN  - 8120307909
U1  - 659.1/A111a 
PY  - 1995///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Advertising
KW  - Management
N1  - Includes
ER  -