Aaker,David,A  Batra,Rajeev/Myers John G, <br/><br/>
Advertising management  x 

 - 4 ed. 
 - New Delhi  Prentice-Hall of India  1995 
 - ix 953 
<br/><br/>Includes 
<br/><br/><label>ISBN: </label>8120307909 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management 
<br/><br/><label>Dewey Class. No.: </label>659.1/A111a