Pride, William M.  Ferrell, O.C. <br/><br/>
Marketing  Concepts and strategies 

 - 8 
 - Boston  Mifflin  1993 
 - xxvii, 941 
<br/><br/>Includes 
<br/><br/><label>ISBN: </label>0395629659 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8/P948m