TY  - BOOK
AU  - Tull,Donald S., Hawkins, Del I.
AU  - x
TI  - Marketing research: Measurement and method
SN  - 0024217808
U1  - 658.83/T918m 
PY  - 1984///
CY  - New York; Macmillan London
PB  - Collier Macmillan
KW  - Marketing research
N1  - Includes
ER  -