TY  - BOOK
AU  - Hise,Richard T., Gillett, Peter L.
AU  - x
TI  - Basic marketing: Concepts and decisions
SN  - x
U1  - 658.8/HIB 
PY  - 1979///
CY  - Cambridge
PB  - Winthrop
KW  - Marketing
N1  - x
ER  -