TY  - BOOK
AU  - Weinrauch,J.Donald, Piland, William E.
AU  - x
TI  - Applied marketing principles: x
SN  - 013411036
U1  - 658.8/W424a 
PY  - 1979///
CY  - Englewood Cliffs
PB  - Prentice - Hall
KW  - Marketing
N1  - Includes
ER  -