TY  - BOOK
AU  - McCarthy,E.Jerome, x
AU  - x
TI  - Basic marketing: A manageerial appeoach
SN  - 025602339
U1  - 658.8/M113b 
PY  - 1981///
CY  - Homewood
PB  - RIchard D. Irwin
KW  - Marketing
KW  - Mardeting
N1  - Includes
ER  -