TY  - BOOK
AU  - Pride,William M., Farrell, O.C.
AU  - x
TI  - Marketing: Concepts and strategies
SN  - 039536938x
U1  - 658.8/P948m 
PY  - 1989///
CY  - Boston
PB  - Mifflin
KW  - Marketing
KW  - Marketinting
N1  - Includers
ER  -