McCarthy, E. Jerome.  Perreault, William D. <br/><br/>
Bisc marketing  A managerial approach 

 - 9 
 - New Delhi  Univ. Book Stall  1989 
 - xviii, 749+12 
<br/><br/>Includes 
<br/><br/><label>ISBN: </label>818527407X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8/M443b