TY  - BOOK
AU  - Hise,Richard T., Mcdaniel, Stephen W.
AU  - x
TI  - Cases in Marketing Strategy: x
SN  - 0675201039
U1  - 658.8/H673c 
PY  - 1984///
CY  - Columbus; London
PB  - Charles F.Merrill
KW  - Marketing
N1  - Includes
ER  -