Loudon, David L.  Bitta, Albet J. Della <br/><br/>
Consumer behavior  Concepts and application 

 - 2 
 - New York London  McGraq-Hill  1984 
 - xix, 727 
<br/><br/>Includes 
<br/><br/><label>ISBN: </label>007038758 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers Consumers - case studies 
<br/><br/><label>Dewey Class. No.: </label>658.834/L886c