TY  - BOOK
AU  - Schewe,charles D., Smith, Reuben M.
AU  - x
TI  - Marketing: concepts and applications
SN  - 007055272X
U1  - 658.8/S328m 
PY  - 1980///
CY  - New York ; London
PB  - McGraw - Hill
KW  - Marketing
KW  - Advertising
N1  - Includes
ER  -