Schewe, charles D.  Smith, Reuben M. <br/><br/>
Marketing  concepts and applications 

 - x 
 - New York ; London  McGraw - Hill  1980 
 - xxii, 665 
<br/><br/>Includes 
<br/><br/><label>ISBN: </label>007055272X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Advertising 
<br/><br/><label>Dewey Class. No.: </label>658.8/S328m