TY  - BOOK
AU  - Gelb,Betsy D., Gelb, Gabriel M.
AU  - x
TI  - Marketing is everybody's business: x
SN  - x
U1  - 658.8/GEM 
PY  - 1980///
CY  - California
PB  - Goodyear
KW  - Marketing
KW  - Management
N1  - x
ER  -