TY  - BOOK
AU  - Dunn,S.Watson, Barban, Arnold M.
AU  - x
TI  - Advertising: Its role in modern marketing
SN  - x
U1  - 659.1/DUA 
PY  - 1978///
CY  - Dryden
PB  - Illinois
KW  - Advertising
KW  - Marketing
N1  - x
ER  -