TY  - BOOK
AU  - Zeithaml,Valarie A....(etal)
AU  - 
TI  - Services marketing: 
SN  - 978 1 25 902681 2
U1  - 658.8/S481 
PY  - 0000///Mcgraw hill
PY  - 2013///
CY  - New Delhi 
KW  - Services marketing
KW  - Marketing
N1  - Includes index(p.691-711)bibliog glossary Includes
ER  -