Zeithaml, Valarie A. ...(et.al)     <br/><br/>
Services marketing:  
integrating customer focus across the firm    
 - 6 ed. 
 - New Delhi   Mcgraw hill   2013 
 - 711p. 
<br/><br/>Includes index(p.691-711)bibliog glossary Includes 
<br/><br/><label>ISBN: </label>978 1 25 902681 2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing  Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8/S481