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Strategic Marketing for non-profit organizations.

Anderson, Alan R. Kotler, Philip R

Strategic Marketing for non-profit organizations. Alan R. Anderson - 7th ed. - London The Harvill press. 1984 - 470pg

Includes index(P459-470) and bibliography.

ISBN: 978 93 325 4951 7

Subjects--Topical Terms:
Strategic Marketing Marketing.

Dewey Class. No.: 658.8/A

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