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Cases in marketing of services An International collection

Meidan, Arthur. Moutinho, Luiz.

Cases in marketing of services An International collection - x - England; New York Addison- Wesley Pub. 1993 - xiv, 304

Includes

ISBN: 0201565056

Subjects--Topical Terms:
Marketing- Case studies Marketing- Case studies

Dewey Class. No.: 658.8/M499c

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