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Principles of marketing /

Kotler, Philip,

Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina. - Eighteenth edition. - pages cm

Includes bibliographical references and index.

ISBN: 9780135766590 (student edition) 9780135766576 (instructor review copy) 9780135766392 (loose leaf edition)

LCCN: 2019019648

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K636 2019

Dewey Class. No.: 658.8 K18 p

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