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Consumer behavior in fashion

Solomon, Michael R. Rabolt, Nancy J.

Consumer behavior in fashion Michael R. Solomon - - New Delhi Pearson 2004 - 557p

Includes index (p.545-557) bibliog

ISBN: 978 81 7758 032 7

Subjects--Topical Terms:
Consumer behavior Consumer marketing

Dewey Class. No.: 658.8342/S689c

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