TY  - BOOK
AU  - Chenatonny,Leslie De, Mcdonald,Malcolm
TI  - Creating Powerfull brands
SN  - 9781856178495
U1  - 658.827/C514c 
PY  - 2012///
CY  - London
PB  - Routledge
KW  - product management, Marketing
N1  - Includes index
ER  -