Chenatonny, Leslie De.  Mcdonald,Malcolm <br/><br/>
Creating Powerfull brands 
Leslie De Chenatonny &Malcolm Mcdonald 
 - 4th 
 - London  Routledge  2012. 
 - 483p 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9781856178495 
<br/><br/><label>Subjects--Topical Terms: </label><br/>product management, Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.827/C514c